Tokyo, Japan – 29 July 2024 – tenso, inc. ("tenso"), a consolidated subsidiary of BEENOS Inc. (TSE Prime: 3328) and operator of Buyee (https://buyee.jp/), a proxy purchasing service for foreign customers, has introduced a new delivery plan called "FedEx International Economy."
This plan will be available in all countries where Buyee and FedEx operate, offering up to 32% savings on shipping costs compared to existing delivery options. Shipping prices start at 2,892 yen to the U.S. and 2,884 yen to the EU. By enhancing convenience for customers and reducing the costs associated with international shipping, tenso aims to support the expansion of distribution for domestic companies.

BEENOS Cross-border EC Service Site  https://service.beenos.com/

 

Background of the introduction of "FedEx International Economy"

　To reduce the barriers for international customers purchasing products from Japan through cross-border e-commerce, Buyee offers a variety of unique international delivery plans, leveraging its position as the No. 1 service in total cross-border EC GMV*1. One such service, Buyee Air Delivery, selects the optimal delivery method from multiple carriers based on the destination country, size, and weight of the package, offering low-cost and quick delivery for certain regions in Europe, the Middle East, and Asia.
　However, customers in Europe and the United States have expressed a preference for using delivery services they are familiar with. In response, Buyee has introduced "FedEx International Economy" as a more economical shipping option, complementing its existing express services such as EMS and Buyee Air Delivery. While FedEx International Economy generally takes about two days longer than Buyee's express options, it offers significant savings on shipping costs. This new service is particularly advantageous for delivering packages weighing between 5 to 20 kg (based on the greater of actual or volumetric weight)*2, with cost reductions of up to 32%. Shipping starts from 2,892 yen to the United States and 2,884 yen to the EU.
　Buyee continues to focus on lowering the costs associated with purchasing Japanese products, including offering a free service to bundle items from multiple e-commerce sites. The introduction of FedEx International Economy is part of Buyee's ongoing efforts to expand its range of delivery options, cater to the specific needs of users in key markets like the United States, and enhance the overall convenience and affordability of shopping for Japanese products internationally.

 

Trend of Buyee users in the U.S.

　According to the "BEENOS Cross-Border EC Ranking" announced by BEENOS in 2023, the most popular purchase categories among Buyee users in the United States include toys, hobbies, and goods (ranked No. 1), music (No. 2), fashion (No. 3), trading cards (No. 4), and figures (No. 5). Products related to Japanese content are notably gaining popularity in this market.
　The primary user demographics in the U.S. are men aged 20-29 and women aged 20-24, indicating a skew towards younger consumers in their 20s compared to other regions. This age group is particularly interested in purchasing Japanese culture-related products, such as anime merchandise, used brand products, and fashion items from renowned Japanese designers like COMME des GARCONS and ISSEY MIYAKE.

(*1) The total amount of annual GMV from Japan to overseas for overseas individuals on major cross-border EC sites, including "Buyee" (October 2021 to September 2022), as of June 2023, according to Tokyo Shoko Research, Ltd.
(*2) Test weight (kg) = Length (cm) x Width (cm) x Height (cm) / 5000

Overview of FedEx International Economy
Delivery Weight: Up to 30 kg
Delivery Size: Longest side up to 150 cm; total length and circumference up to 300 cm
Estimated Delivery Time: 4-10 days
Delivery Regions: For specific details about each region, please refer to the provided information.
https://buyee.jp/help/yahoo/guide/shipping-method

FedEx International Economy Reference Shipping Fee
[About Buyee / Buyee Connect]
"Buyee (https://buyee.jp/)" is a cross-border e-commerce service that facilitates the purchase of Japanese products for customers worldwide. With Buyee, users from approximately 120 countries and regions can easily buy Japanese products. The service includes handling purchase procedures, overseas shipping, and multilingual customer support. One of Buyee's strengths is its low fee structure: a flat fee of 300 yen per order, regardless of the number of products purchased or the number of e-commerce sites used. This, along with its competitively low shipping costs, sets it apart from other cross-border e-commerce services.
(*) Countries and regions where delivery is possible vary depending on the time of year.