Tokyo, Japan -22 July 2024 - Buyee (https://buyee.jp/), a proxy purchasing service for international customers operated by a consolidated subsidiary of BEENOS Inc. (TSE Prime: 3328), has launched a special Buyee plan that significantly reduces the shipping fee to the U.S. for ECMS Express, a low-cost international delivery service plan.
This new plan allows for a reduction in shipping costs by 16-49% compared to conventional ECMS for the U.S., achieving the lowest price level in the Japanese cross-border EC industry. North America, being the region with the largest number of Buyee users, will benefit from improved convenience as reduced shipping fees lower the barriers to purchasing products through cross-border EC.
BEENOS Cross-border EC Service Site https://service.beenos.com/
To alleviate the burden on global customers purchasing from Japan, Buyee has introduced various unique international delivery plans, leveraging its leading logistics volume.
The delivery fee reduction to the U.S. initiated in February 2021 significantly boosted distribution in the region, especially during the surge in EC demand due to the COVID-19 pandemic and the rising interest in hobby products. By the second quarter of 2021, the U.S. became the top country in Buyee's GMV, a trend that has continued, making the U.S. the leading country in GMV on Buyee from 2021 to the present.
The recent price reduction for Buyee's original "ECMS Express" plan now offers delivery from Japan to the U.S. within 7-14 days at a 16-49% lower cost compared to previous rates, establishing the lowest price level among Japanese cross-border EC operators. This plan enables shipping from as low as 1,490 yen. A one-week measurement during the price adjustment period showed a 13-fold increase in the plan's usage, highlighting the critical importance of affordable shipping to American customers.
Buyee continues to implement measures to reduce purchasing burdens for customers, such as offering a free bundling service for shipping products from multiple e-commerce sites together. Moving forward, Buyee plans to develop flexible delivery plans tailored to the demands of U.S. users, the largest customer base, to enhance the convenience and reduce the barriers to purchasing products from Japan.
The primary users are men aged 20-29 and women aged 20-24, showing a distinct skew towards people in their 20s compared to other regions. American users in their 20s are particularly active in buying Japanese culture-related products, such as anime merchandise, used brand items, and fashion brand archives by renowned Japanese designers like COMME des GARCONS and ISSEY MIYAKE.
(*1) The total annual GMV from Japan to overseas for overseas individuals on major cross-border EC sites including "Buyee" (October 2021 to September 2022), as of June 2023, according to Tokyo Shoko Research, Ltd.
[Overview of ECMS Express for the U.S.]
Delivery weight: 30 kg or less
Delivery Size: Longest Side 81 cm, Total Length of 3 Sides 167 cm or Less
Estimated delivery time: 7-14 days
Please refer to the following for other important points for each area.
https://buyee.jp/help/yahoo/guide/shipping-method?lang=ja#method_ecms
Further details on the shipping cost can be estimated from the following.
https://buyee.jp/help/yahoo/guide/shipping-fees?lang=ja
[About Buyee]
"Buyee (https://buyee.jp/)" is a cross-border e-commerce service that facilitates the purchase of Japanese products for customers worldwide. With Buyee, users from approximately 120 countries and regions can easily buy Japanese products. The service includes handling purchase procedures, overseas shipping, and multilingual customer support. One of Buyee's strengths is its low fee structure: a flat fee of 300 yen per order, regardless of the number of products purchased or the number of e-commerce sites used. This, along with its competitively low shipping costs, sets it apart from other cross-border e-commerce services.
(*) Countries and regions where delivery is possible vary depending on the time of year.
[Overview of the BEENOS Group]
Since launching the package forwarding service "tenso.com" in 2008, the BEENOS Group has developed a specialized skill set in global customer support and international shipping operations. The Group's capabilities extend beyond setting up sales environments overseas; it also offers user acquisition and marketing support, earning a reputation for comprehensive international sales assistance. BEENOS's track record in aiding domestic companies with cross-border e-commerce is impressive, with over 5,000 cases to date*2.
Customers value BEENOS for its variety of shipping and payment methods, cost-effective international shipping rates enabled by specialized logistics services targeting North America, Europe and Asia, and the option to consolidate purchases from multiple sites. With a user base exceeding 4.78 million members*3, BEENOS has recorded the highest Cross Border EC GMV in Japan for both 2020 and 2022. This success underscores BEENOS's significant role in broadening the international reach of Japanese companies.
*2 The combined membership for "Buyee" and "tenso.com" at the end of September 2023.
*3 The combined support cases for "Buyee," "Buyee Connect," and "tenso.com." as of October 2023.
Company Name: tenso Inc.
Representative: Shota Naoi, President and CEO
Location: 4-7-35 Kita-shinagawa, Shinagawa-ku, Tokyo, Japan
Founded: July 2008
Capital: 100 million JPY
※Consolidated subsidiary of BEENOS Inc. (TYO Prime: 3328)
This new plan allows for a reduction in shipping costs by 16-49% compared to conventional ECMS for the U.S., achieving the lowest price level in the Japanese cross-border EC industry. North America, being the region with the largest number of Buyee users, will benefit from improved convenience as reduced shipping fees lower the barriers to purchasing products through cross-border EC.
BEENOS Cross-border EC Service Site https://service.beenos.com/
◆ Background of significant price reduction of "ECMS Express" for the U.S.
Buyee, a proxy purchase-type cross-border EC service operated by the BEENOS Group, is committed to supporting Japanese companies' overseas expansion through comprehensive cross-border EC solutions. With partnerships with major Japanese marketplaces like Buyee Mercari, Yahoo! Auction, and Rakuten, Buyee boasts the highest total cross-border EC GMV in Japan.To alleviate the burden on global customers purchasing from Japan, Buyee has introduced various unique international delivery plans, leveraging its leading logistics volume.
The delivery fee reduction to the U.S. initiated in February 2021 significantly boosted distribution in the region, especially during the surge in EC demand due to the COVID-19 pandemic and the rising interest in hobby products. By the second quarter of 2021, the U.S. became the top country in Buyee's GMV, a trend that has continued, making the U.S. the leading country in GMV on Buyee from 2021 to the present.
The recent price reduction for Buyee's original "ECMS Express" plan now offers delivery from Japan to the U.S. within 7-14 days at a 16-49% lower cost compared to previous rates, establishing the lowest price level among Japanese cross-border EC operators. This plan enables shipping from as low as 1,490 yen. A one-week measurement during the price adjustment period showed a 13-fold increase in the plan's usage, highlighting the critical importance of affordable shipping to American customers.
Buyee continues to implement measures to reduce purchasing burdens for customers, such as offering a free bundling service for shipping products from multiple e-commerce sites together. Moving forward, Buyee plans to develop flexible delivery plans tailored to the demands of U.S. users, the largest customer base, to enhance the convenience and reduce the barriers to purchasing products from Japan.
◆ Trend of Buyee users in the U.S.
According to the "BEENOS Cross-Border EC Ranking" announced by BEENOS in 2023, the most popular categories of purchases in the United States are toys, hobbies, and goods (No. 1), music (No. 2), fashion (No. 3), trading cards (No. 4), and figures (No. 5). Products related to Japanese content are gaining significant popularity.The primary users are men aged 20-29 and women aged 20-24, showing a distinct skew towards people in their 20s compared to other regions. American users in their 20s are particularly active in buying Japanese culture-related products, such as anime merchandise, used brand items, and fashion brand archives by renowned Japanese designers like COMME des GARCONS and ISSEY MIYAKE.
(*1) The total annual GMV from Japan to overseas for overseas individuals on major cross-border EC sites including "Buyee" (October 2021 to September 2022), as of June 2023, according to Tokyo Shoko Research, Ltd.
[Overview of ECMS Express for the U.S.]
Delivery weight: 30 kg or less
Delivery Size: Longest Side 81 cm, Total Length of 3 Sides 167 cm or Less
Estimated delivery time: 7-14 days
Please refer to the following for other important points for each area.
https://buyee.jp/help/yahoo/guide/shipping-method?lang=ja#method_ecms
Further details on the shipping cost can be estimated from the following.
https://buyee.jp/help/yahoo/guide/shipping-fees?lang=ja
[About Buyee]
"Buyee (https://buyee.jp/)" is a cross-border e-commerce service that facilitates the purchase of Japanese products for customers worldwide. With Buyee, users from approximately 120 countries and regions can easily buy Japanese products. The service includes handling purchase procedures, overseas shipping, and multilingual customer support. One of Buyee's strengths is its low fee structure: a flat fee of 300 yen per order, regardless of the number of products purchased or the number of e-commerce sites used. This, along with its competitively low shipping costs, sets it apart from other cross-border e-commerce services.
(*) Countries and regions where delivery is possible vary depending on the time of year.
[Overview of the BEENOS Group]
Since launching the package forwarding service "tenso.com" in 2008, the BEENOS Group has developed a specialized skill set in global customer support and international shipping operations. The Group's capabilities extend beyond setting up sales environments overseas; it also offers user acquisition and marketing support, earning a reputation for comprehensive international sales assistance. BEENOS's track record in aiding domestic companies with cross-border e-commerce is impressive, with over 5,000 cases to date*2.
Customers value BEENOS for its variety of shipping and payment methods, cost-effective international shipping rates enabled by specialized logistics services targeting North America, Europe and Asia, and the option to consolidate purchases from multiple sites. With a user base exceeding 4.78 million members*3, BEENOS has recorded the highest Cross Border EC GMV in Japan for both 2020 and 2022. This success underscores BEENOS's significant role in broadening the international reach of Japanese companies.
*2 The combined membership for "Buyee" and "tenso.com" at the end of September 2023.
*3 The combined support cases for "Buyee," "Buyee Connect," and "tenso.com." as of October 2023.
Company Name: tenso Inc.
Representative: Shota Naoi, President and CEO
Location: 4-7-35 Kita-shinagawa, Shinagawa-ku, Tokyo, Japan
Founded: July 2008
Capital: 100 million JPY
※Consolidated subsidiary of BEENOS Inc. (TYO Prime: 3328)
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Contact Information Regarding this Release
BEENOS Inc. Public Relations