Shota Naoi joined BEENOS in 2008 as a member of the CEO’s office to help found tenso, inc. (formerly Tenso.com, Inc.). He was appointed to CEO of tenso, inc. in 2012 and has led the “From Japan” Cross Border Business. Shota was appointed President and Group CEO of BEENOS in 2014 and has since led the Group’s new growth strategy in the Cross Border Business with the aim to create synergy within the group and with businesses we have invested in to create a global platform that connects Japan with the world.

Kenichi Sento joined BEENOS in 2006 to develop a new mobile service, later transitioning to product development that involved collaborations with manufacturers, celebrity production offices, and the media. He founded monosense, Ltd. in 2012, serving as its CEO. In 2014, he was appointed Director and led the Retailing and Licensing Business until 2019. In 2025, Sento was appointed Managing Executive Officer.

Taisuke Miura joined BEENOS in 2021 as Group Strategy Office Manager to develop the Group’s strategy and to review M&A and investment opportunities. He also takes part in projects to improve user experience. He was appointed director of Defactostandard, Ltd. and Executive Officer and CSO of BEENOS in 2022. He started with Bain & Company Japan, Inc. and Accenture Japan Ltd in 2007 as a strategy consultant to create business strategies, marketing strategies and new business plans. He then switched to KOKUYO Co., Ltd. in 2010 to man the M&A, marketing, production, logistics and sales strategies of their business in India. He later joined Hilti(Japan), Ltd. as the head of the marketing strategies department to create a new brand concept while optimizing prices and the EC and DX of their business activities. He moved to ASATSU-DK INC. (currently ADK Holdings Inc.) in 2017 as the head of the corporate planning office to manage multiple projects such as the profitability reformation project, group restructuring and development of new services.

Yoshikazu joined BEENOS in 2008 to take part in the startup of its BtoB business in China then later helped found monosense, Ltd. in 2012. He acted as a Director in the company where he spread its business domains to the licensing and entertainment industries. He concurrently holds a position as a Director in BEENOS Entertainment Inc. as of 2020 and was appointed Executive Managing Officer that same year where he heads the Entertainment Division. He was appointed CEO of BEENOS Entertainment Inc. after its merger with monosense, Ltd. in 2023. Yoshikazu started his career in 2002 for a large consulting firm where he took part in various types of business matters as a consultant.

Sei began working to develop businesses for BEENOS while he was attending college and officially joined BEENOS in 2009. He created the foundation work for tenso, inc. just after it was founded and took part in virtually every portion of the business. He was put in charge of the proxy purchasing service, Buyee, since 2012 and contributed to it becoming the largest Cross Border EC businesses in Japan. He was appointed director of tenso, inc. in 2017 and was promoted to COO in 2019 where he manages all operations. He was appointed Executive Managing Officer of BEENOS in 2020 and will oversee both the FROM JAPAN and TO JAPAN businesses as deputy head of the Global Commerce Division.

Taiyo Kasamatsu joined BEENOS after finishing his bachelor’s degree in 2010 and was assigned to ShopAirlines, Ltd. He took part in a wide range of responsibilities from customer service to the planning of new services. He was promoted to Manager of Marketing in 2015. He transferred to BEENOS’s CEO’s Office in 2018 as the Manager of the Recruiting section and constructed a branding strategy in BEENOS’s recruiting process, designed a system that transcends the Group and is in charge of maintaining a good office environment.He was appointed as Executive Officer in 2019 overseeing the sector in charge of domestic and international investments. His responsibilities expanded in 2021 as the CBO and Sustainability Engagement Officer. In 2022, he was appointed Executive Managing Officer.

Eizo Miyasaka joined BEENOS in 2008 and participated in the founding of tenso, inc. He was appointed as a director that same year and contributed greatly in growing the Cross Border EC business as the No. 1 company in the industry.He was appointed manager of BEENOS’s CEO’s Office as of 2018. He was appointed as Senior Executive Officer in 2019 and oversees the Recruiting, PR and Secretary sections of BEENOS. He was appointed Executive Managing Officer and CHRO in 2020 and switched to Executive Officer and CHRO in 2022.

Eizo started his career in 1998 at a major apparel manufacturing brand in foreign licensing. He later switched to a consulting firm as a consultant and in 2005 contributed in the startup of a US fitness chain business in Japan.

Hisanori Matsuda joined BEENOS in 2011 to support the Group’s growth from the accounting side of business by handling the financial statements of subsidiaries, consolidating statements and creating public releases. He has led the Group’s entire accounting and finances when he was appointed Head of the Accounting and Finance Office. He was appointed Executive Officer in 2014 and is in charge of Accounting and Finance, Corporate Management and Investor Relations. Prior to BEENOS Hisanori was in an auditing firm since 2007 working in legal audit, due diligence and IPO support.

Takashi Otsuki joined BEENOS in 2013 as a part of the Corporate Planning Division. He was appointed to Head of the BPR Office in 2014 and became versed in management through evaluating internal control and IT structures. He was appointed Executive Officer in December 2016 and manages the administration of the Risk Management Office. Takashi started his career in 2000 with Fujitsu Business Systems (currently Fujitsu Marketing Limited) working in accounting and BPR. He joined Fast Retailing Co., Ltd. in 2008 and worked on internal control and performance auditing.

Hayato Kamei started at BEENOS as a part time employee for tenso, inc. in 2013 after he finished his degree (Juris Doctor) at law school. He took part in the customer service for Buyee since its inception. He transferred to the Office of Legal Affairs of BEENOS in 2014 where he started taking care of the legal affairs of the Group. He was promoted to Manager of the same Office in 2018. The Office of Legal Affairs oversees all legal matters the Group encounters when trying to expand their services on a global scale and creating new businesses. He will continue to oversee the Legal sector of the Group as Executive Officer as of 2019 and will aim to improve the Group’s compliance functional capabilities. Beasley School of Law (LL.M.) in 2024.

Takaaki joined BEENOS in 2020 and became Manager of the Technology Office in 2021, where he served as system lead for both new and existing businesses. He spearheaded initiatives to enhance the software engineering organization across the group and drive technology innovation companywide. In 2025, he was appointed Executive Officer and Chief Technical Officer, overseeing development and technical strategy across the entire group.
Before joining BEENOS, Takaaki built a diverse career spanning large corporations and startups. He began as a software engineer at Rakuten Inc. in 2012, developing web services for the financial sector. In 2015, he joined a marketing DX company, contributing to a wide range of development projects and gaining IPO experience on the Tokyo Stock Exchange Mothers market. Later, as an independent contractor, he developed systems for multiple medical-related startups, further expanding his technical expertise.

Eri Horitomo joined BEENOS in 2019 and created the Group’s Purpose and engaged in the advancement of the Group’s PR endeavors. She was appointed manager of Public Relations in 2020 and oversaw all PR operations throughout the Group. She was appointed Executive Officer and CCO in 2022. She started her career in 2010 with Mitsui Fudosan Retail Management Co., Ltd. doing property management, PR and area marketing. She moved to VECTOR Inc. in 2015 to engage in marketing and PR over multiple sectors and planning the Corporate PR strategy.